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Average Size Wedding Party
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Average Size Wedding Party, this 2000 dollardifference is what's known as the "wedding mark-up" where some venders charge a higher pricefor weddings than for other similar parties so why are weddings so expensive?
the wedding website "the knot"surveyed thousands of its members and found that the average cost of their weddings was thirty-one thousand dollars last year that's not including honeymoon wedding dresses average at thirteenhundred dollars and catering comes in its $68 dollars perperson. and those numbers are a lot higher if you live in places like new yorkchicago dc or san francisco the wedding industry is kinda weird andit's an industry that i have quite a bit of experience in my way isabel and i run a weddingvideography business in washington dc and here's my take on my way to soexpensive
there's this economic concept called asymmetric information. with most things you buy you have a pretty good gauge in what you're getting for what you pay for. you pretty sure that an 8 dollar avocadois way too much because you've bought avocados before.familiarity with a market produces balanced information betweenbuyers and sellers and so they can settle on a fair price this is like economics 101. but most people shopping for weddingstuff and very little if any experience with what they'rebuying.
cake, dress, napkins, catering, venues, flowers. this is something you just don't buyvery often so you have a very good gauge on what should be paying. this is made a lot harder by the factthat we wedding vendors have a hard time posting our prices. you usually have to reach out and inquire to get any sort of pricing information. imagine if you had asked for pricing forevery item in the grocery store. shopping would be alot harder. when i first was starting my business i read on a blogs about marketing toprospective clients.
and overwhelming message that i keptreading is "steer away from talking about price" blogger: "we've put together a free report that shows you how to answer "price question" with those email leadsin a way that steers them away from price quickly so you can get them on the phone or to ameeting where you can book them!" and then there's pinterest. planning: "pinterest canbe really useful i think using it as a starting point" it's anamazing tool for wedding inspiration or if you have an experience weddingplanner by your side, but usually doesn't help with the price question.
"...and you see all these like amazing dresses and you can click on it to like get more information. you're going to get a lot more pictures , but you're not gonna find any pricing information. and of coursethere's always the option to "repin" it if you'd liked. if you are like a normal person with a budget like you're settingyourself up to be let down. another thing that makeswedding so expensive is the once in a lifetime mentality. the classic line for brides shopping fora wedding dress is: designer: "it's the dress of your life ,
and if there's ever one picture will have of you, it's the one in your wedding dress wedding dress." that's wedding dress designer and artisttalking on planet money. i'm as guilty as anyone at this: here's were very first ads. it's allabout that once in a lifetime feel. it's just really hard not to splurgewhen you put so much weight into one day. so, it's easy to look at this and thinkthere's no doubt that wedding vendors are ripping off their clients. but there's another side to the storythat i think is important to mention.
planner: "corporate flowers for example allthere's probably going to be direction but maybe there's a little bitmore flexibility where as a bride had dreamt up a certain flowers and she in want to talk to the florist multiple timesabout the bouquet and the ribbon treatment and the fact that hergrandmother's broaches gonna be on that bouquet. it's a lot of time and energy spenton those flowers and that's gonna be reflected in the price." the upshot of this is that the emotionalweight of weddings usually means more work for vendors,
and thus higher prices. and the mostdemanding clients are the ones that set the prices foreveryone. so the best thing you can do to avoid being swindled is to demand the price range beforehearing a sales pitch. we vendors might hate it but it's thefair thing to do.
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